Marketing and Advertising News Week – September 30, 2018

317 0

The kickoff of the fall television season, a new anti-bullying campaign, Google’s continued dominance, and Katie Couric’s revealing CNN interview lead the headlines for the advertising news and marketing news for the week of September 30 – October 6.


With October the official month of bullying awareness, social activist Monica Lewinsky is using her pull to launch a new marketing news campaign aimed at letting bullying victims know that they are not alone in their fight. The #DefyTheName digital marketing campaign is utilizing a variety of celebrity spokespeople to share their own personal experiences with bullying on social media. The message is that teenagers should not let the name-calling they are subjected to define them. In other words, stand strong and defy the name.


Despite the ongoing kneeling or standing during the anthem controversy, live football continues to dominate the television rating scene while making advertising news waves with its increasingly high numbers for the key 18-49 age demographic. With the first week of the new television season in the books, the latest trends in advertising will be focused on the top programs, including all primetime nights of football. “Sunday Night Football” on NBC took the top spot for the week ending on September 30 followed by “Thursday Night Football” on FOX in second place. “60 Minutes”, “This is Us”, and “Big Bang Theory” continue to boast strong ratings heading into the new season.


In digital marketing news, Google is once again in the front of the pack of the list of best global brands by Interbrand. The annual report places emphasis on financial performance in the stock market as well as the competitive strength across a host of variables. As the top digital company on the list, Google continues to impresses advertisers with its far reach and marketing influence. Social media giant Facebook landed in ninth place for this year’s list, down from sixth place last year. Facebook has taken a hit in advertising in large part due to its continued problems with the data security of its users.


In an interview with CNN, television journalist Katie Couric spoke out about the #metoo movement and the ongoing controversy with CBS executive Lee Moonves after claims of misconduct. Couric believes that the male-dominated field of broadcast journalism is a hindrance to women trying to make for themselves in the crowded marketing, advertising, and reporting sectors.