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"No Druthers" dDaniel is a full-service marketing firm. That means we have no druthers. The TV man says TV is the best. That's all he sells. The radio man, direct mail man, digital man all say theirs

Cost-Per-Sale, not Cost-Per-Lead How to effectively measure home improvement advertising Measuring your home improvement advertising campaigns is one of the single most important things you can do to keep your costs in line. You may spend 6%-14%