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If you are buying television advertising it is critical to audit the delivery results of the campaign. This is known in the TV buying industry as a Post. This is where the station compares what they told

"No Druthers" dDaniel is a full-service marketing firm. That means we have no druthers. The TV man says TV is the best. That's all he sells. The radio man, direct mail man, digital man all say theirs

Facebook is releasing a series of new tools for small and medium-sized businesses to do Facebook Advertising easier. An automated Ads platform, video editing, and appointment booking capabilities. “With over 90 million small businesses on Facebook, we’re

YouTube marketing has become an essential part of a solid digital marketing strategy. From creating original content to instructional videos it is important to have a constant stream of fresh relevant content about your business. According to

OTT Advertising Costs and Spends Over-the-top (OTT) is the latest buzzword in the video advertising world and is becoming a significant chunk of the homes watching television. The rise of OTT services and the fall of traditional

Today, a growing number of businesses have discovered benefits in utilizing Over-the-top ("OTT") television advertising. This innovative medium offers a way for advertisers to direct content to interested recipients within specific markets. A New Era of OTT

"do nothing, say nothing and be nothing" Most businesses take a lackadaisical approach to their online reputation. Then BAM! They get hit with a bad review on Google and they go into damage control mode. Having a consistent

Week of September 16th, 2018 Harnessing the widespread political interest in the upcoming midterm elections and the kick-off of the fall television season are just a few of issues that marketing executives are looking to capitalize on

Cost-Per-Sale, not Cost-Per-Lead How to effectively measure home improvement advertising Measuring your home improvement advertising campaigns is one of the single most important things you can do to keep your costs in line. You may spend 6%-14%

How Google Launches On November 16, 2017, Google officially rolled out the new Google Small Business Community to Pittsburgh, PA. The event was held at the Google headquarters inside Bakery Square located in East Liberty Pennsylvania. The new

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