Television Advertising Buying – Auditing & Posts
If you are buying television advertising it is critical to audit the delivery results of the campaign. This is known in the TV buying…
Tips and Tricks for Television Advertising Buying for Home Improvement Companies
“No Druthers” dDaniel is a full-service marketing firm. That means we have no druthers. The TV man says TV is the best. That’s all…
Facebook’s New Advertising Tools for Small Businesses and New Design
Facebook is releasing a series of new tools for small and medium-sized businesses to do Facebook Advertising easier. An automated Ads platform, video editing,…
How to Create and Optimize a YouTube Channel
YouTube marketing has become an essential part of a solid digital marketing strategy. From creating original content to instructional videos it is important to…
What is Over-the-top (OTT) Television Advertising? Part 2
OTT Advertising Costs and Spends Over-the-top (OTT) is the latest buzzword in the video advertising world and is becoming a significant chunk of the…
What is Over-the-top (OTT) Television Advertising? Part 1
Today, a growing number of businesses have discovered benefits in utilizing Over-the-top (“OTT”) television advertising. This innovative medium offers a way for advertisers to…
Marketing and Advertising News – Week of October 21, 2018
Here is the top marketing news from October 21, 2018, to October 28, 2018, that you might have missed. Amazon’s Top Line Up 29…
Online Review Generation Hack for Google, Yelp and Facebook
“do nothing, say nothing and be nothing” Most businesses take a lackadaisical approach to their online reputation. Then BAM! They get hit with a…
Marketing and Advertising News Week – September 16, 2018
Week of September 16th, 2018 Harnessing the widespread political interest in the upcoming midterm elections and the kick-off of the fall television season are…
Home Improvement Advertising Measurement
Cost-Per-Sale, not Cost-Per-Lead How to effectively measure home improvement advertising Measuring your home improvement advertising campaigns is one of the single most important things…