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If you are buying television advertising it is critical to audit the delivery results of the campaign. This is known in the TV buying industry as a Post. This is where the station compares what they told

"No Druthers" dDaniel is a full-service marketing firm. That means we have no druthers. The TV man says TV is the best. That's all he sells. The radio man, direct mail man, digital man all say theirs

Facebook is releasing a series of new tools for small and medium-sized businesses to do Facebook Advertising easier. An automated Ads platform, video editing, and appointment booking capabilities. “With over 90 million small businesses on Facebook, we’re

YouTube marketing has become an essential part of a solid digital marketing strategy. From creating original content to instructional videos it is important to have a constant stream of fresh relevant content about your business. According to

OTT Advertising Costs and Spends Over-the-top (OTT) is the latest buzzword in the video advertising world and is becoming a significant chunk of the homes watching television. The rise of OTT services and the fall of traditional

Today, a growing number of businesses have discovered benefits in utilizing Over-the-top ("OTT") television advertising. This innovative medium offers a way for advertisers to direct content to interested recipients within specific markets. A New Era of OTT

Marketing and Advertising News For The Week of November 18th As a business owner, you realize the time, effort, consistency and dedication it takes to make your business a success. You always want to put out the

"do nothing, say nothing and be nothing" Most businesses take a lackadaisical approach to their online reputation. Then BAM! They get hit with a bad review on Google and they go into damage control mode. Having a consistent

It was a busy week in marketing news as a myriad of new television season kicked off and a host of announcements regarding the upcoming holiday season made the rounds. Here are just a few of the

Week of September 16th, 2018 Harnessing the widespread political interest in the upcoming midterm elections and the kick-off of the fall television season are just a few of issues that marketing executives are looking to capitalize on