Today, a growing number of businesses have discovered benefits in utilizing Over-the-top ("OTT") television advertising. This innovative medium offers a way for advertisers to direct content to interested recipients within specific markets. A New Era of OTT

"do nothing, say nothing and be nothing" Most businesses take a lackadaisical approach to their online reputation. Then BAM! They get hit with a bad review on Google and they go into damage control mode. Having a consistent

Week of September 16th, 2018 Harnessing the widespread political interest in the upcoming midterm elections and the kick-off of the fall television season are just a few of issues that marketing executives are looking to capitalize on

Cost-Per-Sale, not Cost-Per-Lead How to effectively measure home improvement advertising Measuring your home improvement advertising campaigns is one of the single most important things you can do to keep your costs in line. You may spend 6%-14%

How Google Launches On November 16, 2017, Google officially rolled out the new Google Small Business Community to Pittsburgh, PA. The event was held at the Google headquarters inside Bakery Square located in East Liberty Pennsylvania. The new