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If you are buying television advertising it is critical to audit the delivery results of the campaign. This is known in the TV buying industry as a Post. This is where the station compares what they told

"No Druthers" dDaniel is a full-service marketing firm. That means we have no druthers. The TV man says TV is the best. That's all he sells. The radio man, direct mail man, digital man all say theirs

OTT Advertising Costs and Spends Over-the-top (OTT) is the latest buzzword in the video advertising world and is becoming a significant chunk of the homes watching television. The rise of OTT services and the fall of traditional

Today, a growing number of businesses have discovered benefits in utilizing Over-the-top ("OTT") television advertising. This innovative medium offers a way for advertisers to direct content to interested recipients within specific markets. A New Era of OTT