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Today, a growing number of businesses have discovered benefits in utilizing Over-the-top ("OTT") television advertising. This innovative medium offers a way for advertisers to direct content to interested recipients within specific markets. A New Era of OTT

Marketing and Advertising News For The Week of November 18th As a business owner, you realize the time, effort, consistency and dedication it takes to make your business a success. You always want to put out the

"do nothing, say nothing and be nothing" Most businesses take a lackadaisical approach to their online reputation. Then BAM! They get hit with a bad review on Google and they go into damage control mode. Having a consistent

It was a busy week in marketing news as a myriad of new television season kicked off and a host of announcements regarding the upcoming holiday season made the rounds. Here are just a few of the

Week of September 16th, 2018 Harnessing the widespread political interest in the upcoming midterm elections and the kick-off of the fall television season are just a few of issues that marketing executives are looking to capitalize on