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  • Author: Brian Sorce

Digital Advertising Trends 2018 The digital landscape is ever-changing, and it is showing no signs of slowing down. According to Advertising Age, digital advertising spending surpassed traditional media for the first time in 2017. While there were

This year I have set out to read more books. I listen to the Dave Ramsey podcast during my commute to work most days. The one episode he mentioned a reading list that he gives to his

Home Services Advertising Measurement How to effectively measure home services advertising Measuring your home improvement advertising campaigns is one of the single most important things you can do to keep your costs in line. You may spend

Google Pittsburgh - Marketing Event What I learned at a Google Marketing Event in Pittsburgh How Google Launches On November 16, 2017, Google officially rolled out the new Google Small Business Community to Pittsburgh, PA. The event was

Establish the pillars of your online presence 1. Get found. Submit your business to online directories and search engines such as Google, Yahoo and Bing. This will help you get found and boost your online presence immediately. Accurate

9 Tips for Automotive Direct-mail Campaigns For the success of your direct-mail campaigns, it is recommended that you follow these 9 Tips for Automotive Direct-mail: 1. Provide a copy of the direct-mail piece to all members of your

Get Motivated and Inspired by Henry Ford Henry Ford was the business man's business man. The driver of commerce at Ford and an innovator that has left an impact on the world we live in today. If

During the 2016 election, I admit that I received almost every single tweet from President Trump through a notification from Twitter on my iPhone. I think we were all interested (whether for or against) in what the

The following are some DO's and DON'Ts for automotive direct mail campaigns One of the keys to success in any automotive direct mail campaign is having a well educated and trained staff at your dealership. If the

In 2015, over $52 Billion, was spent on digital advertising 1. Year after year, the market has shown that marketing dollars have increasingly been shifted towards the digital advertising marketplace. The digital marketing spend is growing and

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